What is a FAM?
familiarization, fam trip noun (plural: fam trips)
Definition: A free (or low cost) marketing program designed for travel and event consultants, provided by a travel operator or airline as a means of promoting their service and acquaint planners with a specific destination in order to stimulate the booking of a meeting or event. These programs are offered in groups, but sometimes on an individual basis, during low season times, and most expenses should be covered for qualified planners.