What is a FAM?
familiarization, fam trip noun (plural: fam trips)
Definition: A free (or low cost) marketing program designed for travel and event consultants, provided by a travel operator or airline as a means of promoting their service and acquaint planners with a specific destination in order to stimulate the booking of a meeting or event. These programs are offered in groups, but sometimes on an individual basis, during low season times, and most expenses should be covered for qualified planners.
These broadcast quality HD webisodes feature host Jennifer Wood
, a CMP certified meeting specialist.